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Lead Generation
Our sales engineering team undertakes specific lead generation programs on behalf of our customers. Number of tools and techniques are used to generate such leads and some important of these are enumerated below.
- Internet Tools
- Search Engine Optimization
- Pay Per Click
- Pay Per Lead
- Direct Contact Services
- Affiliate Program
Lead qualification & Tracking
While our lead tracking programs like Design Winner™, Design Winner™ Premier and Global Tracker™ provide a collaborative platform to track all the new business opportunities that are being pursued, number of times the relevant stakeholders do not participate fully and do not update the system with all relevant feedback. In such cases, manual intervention is required to qualify the leads and track these to closure. Such intervention is undertaken by the sales engineering team of Beganto– within the framework of our supplier customer’s prevailing processes.
Supplementing in-house sales efforts
Depending upon the requirements, we also work as part of our customer’s inhouse team – though remotely located. Such a strategy enables our customer organizations to
- Get access to our extensive database of time tested and proven processes and practices
- Supplement their inhouse resources with skilled sales professionals (typically these persons require minimal product training to get started and deliver results in very short periods of time)
This strategy has proved very efficient and cost effective and is finding increasing use among our customers
To read a case study on Sales Engineering, Click Here
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