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March 16 , 2006
BEGANTO PRO BONO ACTIVITIES FOR INDUSTRY SHOWS AND ASSOCIATIONS
When private enterprise makes common cause with the not-for-profit sector, the win-win dimension goes far beyond the parties directly involved, says Sunil Grover, CEO of Beganto, Inc. Beganto provides companies in the electronics industry a sophisticated web-based system for selecting, sampling, sourcing and tracking products through the supply chain; but it also supplies important services pro bono to industry associations and trade shows. "Our pro bono enterprises feed our commercial activities," Grover says, "and the combination will ultimately establish Beganto as an indispensable information source for engineers, buyers, distributors, representatives, and component manufacturers."
Current Beganto agreements are with the Electronic Distribution Show and Conference (EDS), and the Electronics Representatives Association (ERA), and Beganto is open to dialogue with other non-profits that serve the electronics OEM, its component suppliers, and their channel partners.
ELECTRONIC DISTRIBUTION SHOW AND CONFERENCE
Beganto's next pro bono enterprise is powering the online EDS Matchmaker program for bringing together manufacturers seeking distributions with distributors seeking lines. Beganto has converted the former analog manual system into an automated digital system. The prior EDS Matchmaker program was essentially a message board, where exhibiting manufacturers could advertise territories or regions in which they were seeking channel partners, and where registered distributors could announce the product types they wanted to add to their line cards. However, the system relied on frequent pro-active visits to www.edsconnect.com to look for reciprocal needs. As powered by Beganto, Matchmaker provides automatic email notification when a common interest is found, and facilitates the process of setting up an EDS appointment between the parties.
- The benefit to manufacturers and distributors is obvious, in facilitating their ability to find appropriate marketing partners at the convention
- The EDS benefit is in more efficiently driving industry communications and adding value for both its exhibitor community and its distributor participants
- Beganto's payback is in being showcased at EDS, and in thus publicly demonstrating its prowess at delivering product and channel information selectively, to those who have opted to receive data of a specific kind, so as to maximize the cost-effectiveness of their EDS participation.
ELECTRONICS REPRESENTATIVES ASSOCIATION
Next on Beganto's public service roster is providing maintenance responsibilities, including information acquisition and input, for one of the important online databases with which ERA serves the industry - its Industry Calendar.
- The Industry Calendar has been the most comprehensive reference to electronics trade shows and conferences which reps attend, across eight marketing segments -communications; components; computers; consumer electronics; instrumentation and sensors; materials, assembly and production; RF/microwave and wireless; and sound, audiovisual, and electronic security. The proliferation of events has challenged the ability of ERA's editorial staff to acquire and maintain data on not only a current basis, but also two to three years out for schedule-planning purposes. By putting its sophisticated web-crawling technology to work, Beganto can again automate the acquisition and sharing of information for ready access by the industry decision-makers it serves.
As an ERA Recognized Vendor, Beganto will offer royalties to the association and its members on manufacturer relationships instituted through their efforts, so that ERA's win is in a revenue stream to the association, an income opportunity to members, and the offloading of the overhead involved in compiling the Calendar. Beganto's major upside is showcasing its software capabilities to its primary prospects for membership in its BeON program.
"The entire Beganto vision and the BeON™ program which is the conduit to its fulfillment is based on product differentiation," Grover says. "A manufacturer of the most mundane aluminum electrolytic capacitors takes the product out of the commodity category by facilitating sampling, providing instant information on availability and pricing, and being able to track progress through the entire supply chain. Part of the Beganto product differentiation is being self-serving by serving others.. as the saying goes, doing well by doing good."
Complete information about the Open Search Engine, Need-A-Sample® , BeON™ , Design Winner Premier™ , and Beganto are available at www.beganto.com . Printed literature is available from Beganto, Inc., 4800 Patrick Henry Drive,Santa Clara, CA 95054, USA,Phone: 1-510-722-6000, Fax: 408-492-1772, email sales(at) beganto.com
About Beganto:
Beganto, Inc. (www.beganto.com) provides the electronics industry a sophisticated web-based system that gets industry participants needed information for selecting, sampling, sourcing, and tracking products through the supply chain. BeON™, the Beganto Open Network, welcomes engineers, buyers, distributors, and manufacturers’ representatives as members at no charge, and lets them enjoy the full features of the system. Component manufacturers become members of BeON™ through paid use of Design Winner™, which facilitates tracking component opportunities from sampling to the point of design win. The privately held company has its headquarters in Fremont, California, and offices in Seattle, India and Japan.
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