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June 28, 2005
BEGANTO'S GROVER APPLAUDS NEDA WHITE PAPER ON DEMAND CREATION
Timely, comprehensive, and well balanced are the adjectives used by Sunil Grover, CEO of Beganto, Inc., in responding to NEDA’s distribution of its draft position paper on demand creation payments. “The NEDA Task Force, encompassing knowledgeable manufacturers, distributors, and manufacturers’ representatives, brought together the right kind of group to tackle the conundrum of paying the people at Point A, for their efforts at demand creation, when product is possibly purchased at Point B and shipped to Point C. Under the circumstances, it’s not surprising that their analysis was ‘right on’ and that the diagnosis of next steps was equally correct.”
Grover speaks to the subject as CEO of a company that provides productivity enhancing software solutions, aimed at helping component manufacturers and their distributors and reps track and manage new business opportunities from the initial OEM sample request to the point of design win. Beganto does this through its BeON™ system – the Beganto Open Network – establishing on-line communication among the three, sometimes four parties to a new design – the engineer who needs a sample, the rep who serves that engineer, the factory which manufactures the desired component, and, when invited, the distributor who may provide fulfillment at the prototype and possibly the production level.
Grover identifies two challenges in the follow-through on the NEDA Task Force’s recommendations:
- An industry wide effort to achieve compliance with the recommended practices.
- An easy-to-use online solution that facilitates the necessary reporting.
Although the effort at compliance is beyond Beganto’s scope, Grover identifies the elements needed to support the necessary reporting – a solution that interconnects all those involved, wherever in the world they may be, so that design-ins that lead to production may be tracked globally. “Not every sample request leads to a design-in,” Grover remarks; “and not every design-in leads to production. But when it does, there needs to be a platform that connects all concerned, and that properly compensates those who shepherded the opportunity to fruition.”
With the vast amount of production taking place in China central to the problem the NEDA Task Force addressed, it’s appropriate to remember the Chinese proverb that a journey of a thousand miles begins with a single step, Grover comments. “NEDA has taken the lead in mapping the journey and taking the first steps, challenging the industry to take its recommendations the rest of the way. Beganto looks forward not only to observing the process but to helping where it can.”
Further information about Beganto is available on request at www.beganto.com, and about its sampling solution at www.needasample.com, or by contacting the company at 4800 Patrick Henry Drive,Santa Clara, CA 95054, USA,Phone: 1-510-709-4665, Fax: 408-492-1772, email: sales(at) beganto.com.
About Beganto:
Beganto, Inc. (www.beganto.com) provides the electronics industry a sophisticated web-based system that gets industry participants needed information for selecting, sampling, sourcing, and tracking products through the supply chain. BeON™, the Beganto Open Network, welcomes engineers, buyers, distributors, and manufacturers’ representatives as members at no charge, and lets them enjoy the full features of the system. Component manufacturers become members of BeON™ through paid use of Design Winner™, which facilitates tracking component opportunities from sampling to the point of design win. The privately held company has its headquarters in Fremont, California, and offices in Seattle, India and Japan.
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