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April 19 , 2006
BEGANTO INTRODUCES GLOBAL TRACKER™ AT EDS, CLOSING THE LOOP ON ITS SEARCH-SAMPLE-SOURCE-TRACK SYSTEM
Industry's first system that facilitates demand creation, and tracks resulting production orders to assure appropriate channel compensation
The Beganto team, with their online global network for component searching, sampling, sourcing and tracking is demonstrating an expanded product suite and fine-tuned marketing program in Booths 4907-09. With its launch here at EDS of Global Tracker™, Beganto now closes the loop, offering the only start-to-finish demand creation and tracking system for the electronics industry. Participation on Beganto's BeON program (Beganto Open Network) is free to distributors and reps (as well as to OEM design engineers), funded by supplier fees and based primarily on top-down rather than bottom-up market penetration.
Major applications being shown by the Silicon Valley software company include:
Beganto OpenSearch™
Allows engineers to search a current and comprehensive vertical database of components, and connect seamlessly to other parts of the product suite to request product information, availability and pricing, and samples
PowerSearch™
Permits search by part number, or by a keyword that drills down to a part number, and/or specifications, as well as by cross-reference from a competitive product; connects seamlessly to sample request or shopping cart
NeedInfo™
Supplements the search by expediting the process of accessing data sheets and other pertinent information
Need-A-Sample®
The heart of the system, facilitating sample requests as well as helping Sponsoring Suppliers and their reps and distributors manage the new business opportunity to the point of product selection/design win
DesignWinner™
The sell-side management tool that complements the buy side's Need-A-Sample, and helps Sponsoring Suppliers manage NBOs and properly compensate reps and distributors for demand creation; Premier version provides the NeedInfo and NeedaQuote features
NeedaQuote™
Lets buyers submit on-line Requests for Quote from the component manufacturer's web site, with either the customer or the supplier inviting a distributor into the RFQ, keeping manufacturers' representatives informed about RFQs in their territories, and giving buyers individual accounts for access and retrieval of their pending requests.
Global Tracker™
The newest module, and a solution to a problem which has been prominent on the industry's agenda, picking up the opportunity as it evolves into a volume production order, and tracking it through the channel to the point of manufacture anywhere in the world
Workshops and training sessions covering the sell side's use of the BeON system are scheduled throughout the day at the Beganto space in the EDS exhibit hall. According to CEO Sunil Grover, reps and distributors not only have free access to the basis system, but also to all the premium services and refinements that their manufacturers contract for, and they may also upgrade their own packages with purchased services.
It is the Open Network that truly differentiates the Beganto solution from other available Internet search and stock-checking services and CRM systems. All qualified and registered users can update information, supplementing the public data that has been aggregated from supplier and distributor web sites. In fact, a willingness to report on project progress is the quid pro quo expected from engineers, buyers, reps and distributors in exchange for their free use of the system. Reps and distributors are also asked to place NeedsSample buttons on their web sites, giving their site visitors quick access to the data the system provides. These collaborative aspects are what differentiates the Beganto system both from manually aggregated or algorithmic crawler databases and from typical single-enterprise CRM systems.
More than 30,000 engineers and buyers are enrolled in BeON™ from the buy side, along with over 5000 sell side users at component suppliers and their reps and distributors. Moreover, the supplier database goes well beyond the detailed information provided by Sponsoring Suppliers, since it also encompasses data published on the Internet by other component manufacturers in whom OEM engineers may have an interest.
Beganto has now processed over 50,000 sample requests, which are estimated to have resulted in 5000 design wins and 500 volume production orders. Not every sample request turns into a design win, Grover says, and not every design win moves on to volume production; but every volume production order started with a design win, and every design win involved a sample request somewhere along the line.
Complete information about the Open Search Engine, Need-A-Sample® , BeON™ , Design Winner Premier™ , and Beganto are available at www.beganto.com . Printed literature is available from Beganto, Inc., 48521 Warm Springs Blvd., #306 , Fremont CA 95439 , phone 510.687.5111, fax 510.226.6188, email info (at) beganto.com
About Beganto:
Beganto, Inc. (www.beganto.com) provides the electronics industry a sophisticated web-based system that gets industry participants needed information for selecting, sampling, sourcing, and tracking products through the supply chain. BeON™, the Beganto Open Network, welcomes engineers, buyers, distributors, and manufacturers’ representatives as members at no charge, and lets them enjoy the full features of the system. Component manufacturers become members of BeON™ through paid use of Design Winner™, which facilitates tracking component opportunities from sampling to the point of design win. The privately held company has its headquarters in Fremont, California, and offices in Seattle, India and Japan.
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