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Nov 07, 2008
BEGANTO'S INDIA SALES INITIATIVE FOR THE GLOBAL ELECTRONICS MANUFACTURERS
Beganto helps a number of its customers to reach out to the Indian electronic components market and sell their products in India!
India has a grown remarkably in recent years and its economy is growing further. A number of U.S. based electronic component manufacturing companies are exploring the potential of their products in India. Towards this Beganto has assisted a number of its customers reaching out to the Indian electronic components market and sell their products in India. This initiative has met with encouraging results.
The Initiative Approach
Beganto deploys a sales engineer with electronics engineering background who:
- Works under the monitoring of the customer and owns the entire sales cycle
- Undertakes prospecting, lead generation, bid preparation, negotiation and conversion
- Focuses on defined segments, including focus on design companies undertaking design, development and prototyping
- Interfaces with all the stakeholders i.e., members of the supply chain including design engineers, distributors etc.
- He reports regarding the work progress at the defined intervals
Why Beganto?
Beganto, with its experience and expertise in the field of engineering and sales services, has set up a special group of sales engineers to help customers in enter the emerging high-growth economies like India, China and Brazil.
This sales team carries out specific R&D studies and builds up the data base of the stakeholders for a specific region like India. The design engineers network of 60,000+ being serviced by our computer based sampling solution, Need-A-Sample, is also leveraged to build the sales pipeline in these emerging markets.
Beganto also uses the Internet media marketing strategies to increase the reach of customers' products among the design engineers. The utility of the existing supply chains is reviewed in promoting the products among the relevant engineers and increasing the reach of the products.
Beganto is currently undertaking the assignments and exploiting the market potential for the following product categories for its customers in India:
- Oscillators
- Optical Devices
- Power Management devices
- Passive Components
- Connectors & Switches
Beganto Advantage
Beganto supports the sales engineer with:
- Access to its Knowledge base
- Access to design engineers’ database
- Marketing infrastructure communication facilities
- Training on customer specific products and applications
- Periodic sales related training and other personal development programs
About Beganto:
Beganto, Inc. (www.beganto.com) provides innovative electronics engineering services to the global electronics industry. Beganto provides the electronics industry a sophisticated web-based system that gets industry participants needed information for selecting, sampling, sourcing, and tracking products through the supply chain. BeON™, the Beganto Open Network, welcomes engineers, buyers, distributors, and manufacturers' representatives as members at no charge, and lets them enjoy the full features of the system. Component manufacturers become members of BeON™ through paid use of Design Winner™, which facilitates tracking component opportunities from sampling to the point of design win and through RFQ, P.O. and shipment to the point of manufacture, anywhere in the world. The company has its headquarters in Patrick Henry Drive,Santa Clara, California, and offices India and Japan.
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