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August 16, 2005
BEGANTO PARTNERS WITH MOUSER TO ADD FULFILLMENT SERVICE TO DESIGN WINNER™
New Solution Streamlines Electronic Component Sampling
Beganto, Inc. has announced a new sample fulfillment feature for its Design Winner system, the on-line tracking process that facilitates managing component opportunities for component manufacturers, while it expedites the sampling process for electronic design engineers. In cooperation with Mouser Electronics, samples requested through Beganto's Need-A-Sample® system are picked, labeled and shipped once the manufacturer has approved the order. Mouser also provides and reports on customer support, adding another dimension to Beganto's unique system for helping component manufacturers manage leads and provide appropriate sales force compensation for design wins.
The new 3PL feature is an optional supplement to Beganto's web-based Design Winner program. It provides participating component manufacturers expert outsourced sample fulfillment, reduces the overall level of inventory held in house, eliminates the need to break containers, and cuts the overhead expenses connected to sample fulfillment. Mouser ships the product in factory branded packaging and uses factory branded documents. Since Mouser's role is concealed, Mouser's involvement in sampling does not preclude customers using their preferred distributors when placing production orders.
The Beganto-Mouser arrangement parallels current practices by many major component manufacturers who rely on catalog distributors for broken reels and broken pack order fulfillment, allowing the factory warehouses to concentrate on volume shipments. Mouser's ability to provide transparent logistics services adds a new dimension to the sample fulfillment process. According to Mouser Electronics President and CEO, Glenn Smith, "Mouser is uniquely suited for providing sample logistics for component suppliers because of our focus on delivering the newest leading-edge products off-the-shelf, coupled with our ability to ship anywhere with no minimum quantity or minimum order."
The overall Beganto Design Winner program captures opportunities at the point of sample request and/or initial order, automatically routes the lead to the area sales representative, and tracks the lead for the rep and manufacturer as the opportunity changes over time. Basic features of Design Winner include the capability for all participants in the order process - customer, rep, 3PL, distributor, and component manufacturer - to enter updated information, and for all concerned to receive automatic email alerts as the situation changes over time. The system assures that all leads are tracked to their final disposition. All information is available on a secure web site for status review 24/7 by authorized personnel.
The tracking process begins when the customer requests evaluation samples or places an order through either Beganto's web site at www.needasample.com or through the participating vendor's web site. The service is free to engineers. They no longer need to worry about sending the sample request to the right person or be concerned about when they will receive the sample and follow up - all steps are handled automatically through Beganto's Need-A-Sample software.
According to CEO Sunil Grover , using the Beganto system and the Need-A-Sample web site is free to engineers, buyers, distributors and reps -- all of whom become part of the Beganto Open Network (BeON). The business model is supported by fees from component manufacturers (approximately two dozen currently) who want to track their design wins, correlate the wins with their global sales, and compensate their field sales forces appropriately.
Beganto, Inc., a privately held Silicon Valley company, has its headquarters at 4800 Patrick Henry Drive,Santa Clara, CA 95054, USA, along with a development laboratory in India , a sales office in Tokyo , Japan , and a satellite office in Seattle , WA . The company can be contacted at 1-510-709-4665, fax 408-492-1772, email sales (at) beganto.com . Further information is also available at www.beganto.com and at www.needasample.com.
About Mouser Electronics
Mouser Electronics, a privately-held company and subsidiary of TTI, Inc., is the fastest growing electronics distributor in North America and the only distributor to publish a new 1,500+ page print catalog every 90 days. In addition to its print catalog, Mouser's continuously growing on-line catalog provides over half a million products, more than 400,000 data sheets, and in excess of 1.5 million cross-references. Mouser focuses on delivering the latest technologies and newest products from more than 300 premiere suppliers of semiconductors, optoelectronics, passives, circuit protection, interconnects, wire and cable, electromechanical, sensors, enclosures and thermal management, power sources, test, tools, and specialty products. For more information about Mouser Electronics, visit www.mouser.com.
About Beganto:
Beganto, Inc. (www.beganto.com) provides the electronics industry a sophisticated web-based system that gets industry participants needed information for selecting, sampling, sourcing, and tracking products through the supply chain. BeON™, the Beganto Open Network, welcomes engineers, buyers, distributors, and manufacturers’ representatives as members at no charge, and lets them enjoy the full features of the system. Component manufacturers become members of BeON™ through paid use of Design Winner™, which facilitates tracking component opportunities from sampling to the point of design win. The privately held company has its headquarters in Fremont, California, and offices in Seattle, India and Japan.
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