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March 30, 2007
DESIGN ACTIVITY IN INDIA BOOMS AS SAMPLE REQUESTS DOUBLE ANNUALLY
Beganto's Need-A-Sample® Propels a Design-In Rate Close to 50%
Need-A-Sample® Close to 1000 engineers in India do, and
are increasingly using www.needasample.com to
access them, says Sunil Grover, CEO of Beganto. So do
major distributors (Avnet, Future, WPI) to access samples
for their customers. Grover interprets both phenomena
as partially relating to the lack in India of good sampling
support from component suppliers.
Need to monitor what happens to those samples? Beganto’s
closed loop feedback system suggests that nearly half
of all the samples being shipped through its system – whether
to India or elsewhere in the world – are getting
designed in! Component suppliers who fund the Beganto
program -- Alps, Catalyst, Fox, Hirose, JAE, JRC, Mueller,
NEC, Optek, Rohm, Torex, and United Chemi-Con – use
it not only to facilitate sampling support as a customer
service, but even more to help them achieve, manage,
support and track design wins.
The pace of new Need-A-Sample registrants in India has been
increasing at a rate of approximately 100% per year,
Grover reveals. When the NeedsSample program was introduced
in 2002, 30 engineers in India signed up. In 2003 the
number jumped to 63; then 112 in 2004, 232 in 2005, and
405 last year. To no-one’s surprise, the highest
concentration of design engineers in India enrolling
in Beganto’s Open Network (BeON™) is in Banglore.
Registrants come from such companies as Honeywell, GE,
Flextronics, Solectron, Elcoteq, D-Link, Kone, Larsen
and Tubro, UTL, Delphi and Juniper Networks, covering
such industries as aerospace, automotive, medical, industrial,
heavy machinery, elevators, and networks. Other registrants
include both large and small design service providers
like Tata, Infosys, Satyam, Wipro, and Patni. The sample
requests also support reference board designs at Intel,
Philips, ST Micro, Freescale, Analog Devices, Conexant
and Ikanos.
Registration for the BeON network is free for engineers
and others on the “buy side.” Beganto helps
over 40,000 engineers worldwide get needed data and samples
from a central source – without the need to visit
dozens of Web sites or enter the same information repeatedly.
. “Although our Indian membership is only a small
percentage of the total, it’s significant because
of the growth pace and because it’s all coming
without our having done any significant marketing outside
the U.S.,” Grover says.
The quid pro quo for free membership in the network is
that engineers agree to provide information about when
and where the project will go for production. The Beganto
system also facilitates sharing such information with
the reps and distributors who are involved in supporting
the sale. During its four-year lifetime, Beganto has
processed over 60,000 sample requests, resulting in an
estimated 6000 design wins and 600 volume production
orders. Beganto is particularly sensitive to the Indian
market because CEO Grover hails from there, and the Fremont
CA-based company maintains its own development facilities
there.
Complete information about Beganto’s services for
both buy side and sell side manufacturers is available
at www.beganto.com,
or by contacting Sunil Grover at Beganto, Inc., 48521
Warm Springs Blvd., #306, Fremont CA 95439, Phone 510.687.5101,
Fax 510.226.6188, Email info (at) beganto.com
About Beganto:
Beganto, Inc. (www.beganto.com)
provides the electronics industry a sophisticated web-based
system that gets industry participants needed information
for selecting, sampling, sourcing, and tracking products
through the supply chain. BeON™, the Beganto Open
Network, welcomes engineers, buyers, distributors, and
manufacturers’ representatives as members at no
charge, and lets them enjoy the full features of the
system. Component manufacturers become members of BeON™ through
paid use of Design Winner™, which facilitates tracking
component opportunities from sampling to the point of
design win. The privately held company has its headquarters
in Fremont, California, and offices in Seattle, India
and Japan. The company can be contacted at 510.687.5111,
Fax 510.226.6188, Email: info (at) beganto.com
Need-A-Sample® and BeON™ are trademarks
of Beganto, Inc.
BEG7007, NR, Sampling activity in India
March 30, 2007
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